In Romania the current president won the election mostly because of wise use of social media’s powerful networking and influence reach.
Le Monde wrote about this two years ago:
En Roumanie, un président très " liké "
Le Monde | | Par Mirel Bran (Bucarest, correspondant) Donné perdant en début de campagne, Klaus Iohannis doit à la…
So this is a lived experiment, one that made a few local stars out of unknown social media managers. Mobile communication, friend graphs, instant pulse distribution and constant call to arms brought precious victory percentage to a contender who was poised to come second.
So yes, Facebook can influence an election result. But by that I mean how people use the product “Facebook”. Now, the question about the company itself influencing results on purpose is a weird proposition. But the use of the company’s product can cause a real effect.