Hey, well I don’t really see your points as disagreeing :) Or I agree with what you disagree, or whatever …

Some things though need to be considered:

  • mr. Jobs indeed was a visionary, and visionaries constantly leave behind a fucked up environment. However 256 billion in cash can find another visionary.
  • Tim Cook had a different mission than Steve Jobs, even if he was a visionary he never had the “moral” clout which Jobs had inside Apple. Jobs proved people wrong, and as I like to say: when proven wrong people feel defeat, not enlightenment. Then Jobs used that defeat to push for his vision. Tim Cook is in a very different position and with a very different mission for Apple.
  • It doesn’t have to be the CEO who leads a company to success, I loved the recent hit story on Amazon as the company with 100 CEOs
  • VR is indeed advancing at a slow pace but so were smartphones before the iPhone. VR companies are sucked in all kinds of projects which make little sense. However, 256 billion in cash is a lot of gasoline to accelerate something we have understood from an engineering point of view.
  • for VR and AR to take off we require a similar strategy as Steve Jobs (him again!) had for mass marketing the iPod and iTunes, partnerships with the people who gather all the people.
  • I fear and loathe the idea of a pseudo reality too, yet humans already life in a pseudo reality, a mix of reality and the awareness of it and the zillion tools we cling on to make sense of it.

The key for VR is to connect and entertain and for AR is to help and accelerate. I think that with enough determination these horizons are quite tangible.

I write so you feel like you’ve just had an idea. It’s a nice feeling.

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